Jacqueline Fernandes’ workout clothes will inspire you to hit the gym

Jacqueline Fernandez is about as famous for her sultry good looks as she is for her style, but it is her fitness regimen that is attracting much attention these days. With social media pages dedicated aplenty to the Sri Lankan starlet’s workouts — pole, pilates, barre bars and all — the star who recently touched 20.6 million followers on Instagram is turning influencer with the launch of her activewear line Just F. Merging her personal style with sports and streetwear-inspired silhouettes, the activity-based womenswear line aims at offering wearer’s a complete 9-to-9 look with a  range of joggers, tank-tops, leggings, jackets, t-shirts and more.

Excerpts from the interview:

Do you think wearing gym pieces that are functional and stylish help to improve focus and performance? 
Fitness is usually associated with hard training hours, rigorous discipline, and mental toughness. The idea is to introduce active-wear that fits one’s body well, makes them feel feminine and fashionable, and restructures the idea of fitness as fun and versatile. When a woman feels beautiful and fashionable in something she wears, it is likely to boost her focus and performance to work even harder. 

Most brands only consider a certain body type which creates this conflict about idealised body standards. How have you tackled this situation?
For me, all bodies are beautiful and deserve to be appreciated for their own specificities. I think many women are not satisfied with their body type when they work out because they go through the hassle of finding gym wear that fits them right. We’ve ensured that the brand’s size-chart caters to the Indian woman’s body type and that all materials and silhouettes are designed to extend the definition of femininity across differing body types.

Seamless wear is one of the biggest trends in the active-wear segment currently. Is that something you have integrated with your designs?
Seamless wear is an activewear essential and is more popular than ever! Our silhouettes are designed keeping in mind the benefits of seamless clothing, as uncomfortable seams can be distracting and restrictive during training. Intensive gym sessions involve multiple pulls and stretches and seamless active-wear is durable and moves with one’s body effortlessly. One can do hard training that incorporates squats and lunges as it does not restrict movement.

There has been a lot of crossovers from streetwear into sportswear. Has that influenced the collection in term of colours, prints and typography?
We borrow heavily from trends doing the rounds in street-chic fashion and blend it with modern urban styling to create a quirky and attitude-rich collection. Our pop-art based active-wear range is the go-to for those who love experimenting with their clothing.

Rs 999 onwards. Available online.