Amazon today announced its partnership with Saregama to stream the label’s catalogue of 1,17,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India. Saregama has one of the largest and the most coveted Indian music selections across multiple Indian languages. It offers a quintessential collection of classics with a catalogue dating back to the era of first talkie film – Raja Harishchandra.
Prime members will soon be able to easily discover and listen to melodies on Amazon Prime Music from movies like Guide, Don, Kati Patang, Waqt, CID; contributions from legends like Lata Mangeshkar, Mohammad Rafi, Jagjit Singh, Ghulam Ali, M. S. Subbulakshmi, Asha Bhosle, R.D Burman, Kishore Kumar, and more artists; and have fun with songs like Ek Chatur Naar or fall in love with Ajeeb Dastan hai ye.
Sahas Malhotra, Director Amazon Music, India commented, “We are excited to partner with Saregama to add classics over the decades in several Indian languages to boost our always expanding Indian and International catalogue. At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favourite eras, genres, and artists”.
“Music streaming has fast emerged as one of the foremost ways of consuming music in India. We are excited to partner with Amazon Prime Music, in bringing our extensive and rich catalogue of songs from our label - Saregama, to their platform, ensuring that we reach out to the fast-growing base of Prime members. We believe this digital experience would only enhance the level of popularity of our songs across a wide demographic of people in India” said Vikram Mehra, MD Saregama India.
Saregama is India’s oldest music label and the youngest movie studio. With a catalogue size of more than 1,17,000 Tracks across 15,000 albums, Saregama has one of the most comprehensive collections of evergreen songs, ghazals, regional classics, Hindustani, Carnatic and devotional music. It has an impressive repertoire across Hindi and regional languages such as Bengali, Tamil, Telugu and many more. The catalogue gives listeners an in-depth musicology into the illustrious careers of iconic artists like Lata Mangeshkar, Kishore Kumar, Rafi, Sahir Ludhianvi picturized on evergreen superstars like Rajesh Khanna, Amitabh Bachchan, Raj Kapoor, Hema Malini, Waheeda Rahman, Madhubala and others.