Singer Ambili Menon, winner of one of the earliest reality TV singing contests - Sunsilk Gang of Girls, released her first official music video Behti Paaniyan in November last year. Though it seemed to have a tepid start, the song is now among the top watched videos on YouTube with over 134K views and counting.
The song showcases two sides of a girl who is in love - passive and restrained versus aggressive and bold. Ambili who has written the song, composed and sung, and who is also featured in the video says, "We as people have two facets. We fear on one side, while on the other we are extremely passionate. We get to see this alter ego of the person in the song." The singer has experimented with two styles of singing. There are parts in the song which are soft and melodic and the rest of the song is high on energy with Ambili rapping.
So far, Ambili has been known only for her mashups of popular Hindi film songs. This is the first time she has worked on her own composition. "I had the liberty to be who I am and write the song. I could just write what was in my heart and use vocabulary that we use regularly," she says. The video too has an original feel sans all the special effects or the Bollywood kind of jazzed up approach. It inclines more towards the indie pop songs of the early '90s. "I didn't want the video to be shot like a Bollywood song just to grab eyeballs. I wanted it to be honest and show contrast of emotions," she offers.