Riding on the momentum of being the new favourite of the young and fashionable Indian, Bata India has signed Bollywood actress Kriti Sanon as its new face. The 27-year old Sanon of super hit film Bareilly ki Barfi & Dilwale fame is one of the most stylish youth icons and trendsetters of the film industry and is counted among the most sought-after Bollywood personalities with a huge fan base comprising mostly GenNext. Kriti Sanon has been recently conferred the DadasahebPhalke Excellence Award for her performance in Bareilly Ki Barfi.
“Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. So, I was delighted when Bata approached me to be the face of their brand. And the delight turned into surprise when I saw the stylish and fashionable collection that they have introduced for the women of today. It’s amazing to see the new fashion-forward avatar of Bata and I am excited about creating something special together.At heart, I am a Bata girl, who subscribes to the brand motto Me & Comfortable with it” said Kriti Sanon, on her association with Bata. As Bata’s new brand ambassador, she’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection. This new and stylish collection is already available across all Bata stores.
“Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata.We are very excited to have Kriti as the face of brand Bata in India. Kritiis the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly valueatBata. Something that makesher the perfect role model for young Indians,” said Mr.Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation.