Kaveri Lalchand opens her new boutique with SS18 line, Flowers Say Spring
Kaveri Lalchand’s store name board reads Everyday Beautiful. From the logo to the décor, everything has a heart. Even the mannequins on the display have heads in the shape of wired hearts. A few metres down the Kasturi Rangan Road, the 700 sq ft compactly spaced shop, is hard to miss. This is her first flagship store in Chennai. Her previous store in Mumbai was launched last November at Kala Ghoda.
“What started out as a hobby during my childhood has now grown into the lovely brand Kaveri. I’ve learnt everything from personal experience through interaction with women across India,” says Kaveri, who has displayed in many exhibitions at Delhi, Bengaluru and Nagpur. She also showcased her collection at Who’s Next 2016, a popular trade show for women’s wear in Europe. The collections are also available on their online website, functioning since 2014.From the sourcing of fabrics to embellishments, everything is taken care of by 20 tailors at her two-storied studio in Kodambakkam called K Clothing. If you want to get your dress customised, then you can meet her here at the studio.
All things flowy
Kaveri’s brand is all about trans-seasonal and easy-to-wear clothing. “My spring line has delicate French floral motifs. I’ve played on colours like cantaloupe green, pink lemonade and tangerine,” says the designer, dressed in a long, white Saturn gown. She gives a different spin to linen and creates layered tops and dresses along with capes, scarves and jumpsuits. “The texture, drape and fall of the fabric is beautiful and it is easy to work with. This fabric breathes, absorbs moisture and can feel comfortable on your body for the city’s weather,” says Kaveri, who uses only linen for all her garments.Almost all the silhouettes from her collection have solid folds, layers, pleats, tassels and frills.
Size does not matter
Happy size is a concept she has been embracing for years. She has tweaked the fits and cuts to fit all kinds of body types. There are easily about 300 pieces in the store. And, to complement the outfit, the store also offers chokers made of leftover yarn and metals.
Story of your life
Her recent and first men’s line is innovatively called Biografie. True to its name, the collection is designed according to the likes of the individual. “My father likes to golf, so if you take this shirt, it has golf- embroidered motifs on it. The motifs could be anything — a hobby, profession or favourite characters,” says Kaveri.
With 15 pieces so far, the shirts are available in 26 shades. The palette has interesting names like Pink Floyd, James Brown, Tandoor red and Aasman blue. To make the designs meaningful, there is also a
tagline relating to the choice of motif printed along with it. “If you pick up cricket, you can find slogans like ‘Teamwork makes the dream work’ printed underneath the collar line. There is more creative stuff coming up,” Kaveri tells us. Her next is a work-wear range and children’s line called Baby-K.