Amazon Fashion now brings the best of signature fashion brands by the much loved Bollywood celebrities to the doorsteps of the customers across the country. Adding another feather to its cap, Skult by Shahid Kapoor – India’s first dedicated athleisure brand, is now ready to expand its national footprint with its launch on Amazon Fashion!
The actor’s dedication to fitness and love for high fashion translate into a line of athleisure wear: Shahid + CULT = SKULT; that is unconventionally stylish yet easy to carry. The brand is built on the core principle of ‘fashion meets functionality,’ and has gained immense popularity amongst the youth ever since its launch. Priced between INR 599 and 2999, Skult has introduced some new categories to the Indian market like thumb holes, drop shoulder jackets, scooped hem tees, long line tees with drawcord that are available on Amazon Fashion. Each garment available on Skult is designed in high-performance and lightweight fabrics with the single-minded objective to make it really comfortable.
Having made waves amongst the Indian youngsters, Skult is now going to be easily accessible to millions of fans and customers on Amazon Fashion.
Vipul Mathur, Brand Head, Aditya Birla Fashion and Retail Ltd. commented on SKULT’s launch on Amazon Fashion, “Skult as a brand has been extremely well received. Being a fashion-forward athleisure brand, SKULT is popular amongst the new age Indian youngsters, who believe that neither style nor comfort can be compromised on. Our launch at Amazon Fashion will only mean greater visibility for the brand wherein we will get the opportunity to engage with a wider set of customers from all over India and we are definitely looking forward to it.”
Commenting on SKULT’s launch on Amazon.in, Shahid Kapoor said, “Skult is a reflection of my own personality and fashion choices. The brand takes inspiration from the world over but is customized with precision to fit the sensibilities of the dynamic Indian youth. I am excited about SKULT’s presence at Amazon Fashion, the brand has grown over the past year and now with Amazon, it will reach more and more customers across the country.”