While doodling and the inktober hashtag may no longer be trending, designer Sonali Pamnani is carrying forward the global movement into November, albeit on a smaller scale for her Autumn/ winter collection. The Hyderabad-based designer who has been known for her eclectic choices of fabrics, textures, and surface detailing (frills and patchwork) is creating an exclusive Children’s Day collection featuring elements from children’s drawings transposed onto garments in the form of embroidery. Her new collection, titled Little Hearts, is inspired by the carefree life of children filled with fun and frolic and is evident through the collection courtesy its vibrant hues and childish doodles.
Sweet child o’ mine
“For Children’s Day, we thought we’d give mothers the chance to customise their garments. This would involve choosing styles from the collection and having their child’s artwork embroidered on it. Most of the drawings are children’s take on love, marriage, family and money,” shares the 26-year-old, adding that customisation requests can be done online. Despite its carefree overtones, the collection reflects feminine elegance through its silhouettes. From drop-waist midis and wide-legged jumpsuits to padded gilets, longline waistcoats and tailored blouses, the collection uses silk, tussar silk, and organic cotton and is dominated by a colour palette of yellow, plum, pink, green, purple and shades of blue. Also look out for the grey knotted Superwoman jacket with patchwork drawings of Batgirl and Supergirl on the pockets and embroidered hearts on its sleeves and the bright yellow shirt dress, with bishop sleeves sporting the slogan ‘Loving Someone is like a lot of Eye-Contact’.
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Conscious couture
An advocate for sustainable fas-hion, the three-year-old brand also upcycles stock textiles from previous collections using them to create patchwork. “We have used leftover ikat fabric from our older collection as lining for the garments.”
While a matching children’s collection or setting up brick and mortar stores are currently not on the cards, Sonali does not rule out future prospects. The NIFT-graduate, however, tells us that she is working towards curating brands for the opening of her second pop-up in Hyderabad and other cities, Indie Space, alongside the A/W collection.
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