Luxury diamantaire Nirav Modi makes the perfect cut with his latest line
Marilyn Monroe may have crooned Diamonds are a girl's best friend but it was one Indian man' vision and passion that got the likes of Priyanka Chopra and Rosie Huntington to flaunt them on the red carpet. A doyen of Haute joaillerie and a master of diamonds, Nirav Modi has explored and elevated a diamond's potential through generations of artisans and craftsmen.
Celebrating their sixth anniversary, Nirav Modi will be in Chennai this weekend showcasing his high-end diamonds. "We are seeing a great market shift where women, and especially brides, are opting for diamond jewellery over gold jewellery. Chennai is an important market for us and we believe that a lot of exquisite pieces in our collections will be perfect for the women of Chennai," says Nirav.
The perfect cut
Growing up in the world's diamond capital Antwerp in Belgium, Nirav's interest in diamonds piqued as he grew up listening to dinner table conversations about diamonds. The designer also drew inspiration from his mother, an art collector and an interior designer. So what makes a Nirav Modi creation so unique? "It's the use of ingenious setting techniques, that makes a hallmark Nirav Modi creation," says the man himself.
"With the use of minimal metal, that allows for a beautiful display and scintillation of the rare gems. The perfect play of light, movement and fluidity lie at the heart of every Nirav Modi creation. We have even developed a patented cut called the Ainra cut®. It was specially designed to reduce the amount of metal used in jewels." This special technique creates a chain link from two curved cut diamonds and meticulously creates an all-diamond link, obliterating the need for a metal chain, immediately giving necklaces and collars incredible lightness, silken flexibility and a wondrous glow of light, fire and brilliance.
Taking inspiration from Sakura flowers in Japan, Nirav's new solitaire diamond collection resonates of voluminous beauty and rich symbolism in Japanese culture. " They are exquisite two-toned jewels," explains Nirav. "Solitaire diamonds shimmer and sparkle, reflecting their vivid light onto glittering frames. Micro-set diamonds add exceptional light reflections, adding finesse to the rose gold petal outline. The jewels are romantic, elegant and feminine."
Exquisite and special
The brand's craftsmanship and their exquisite collection of diamonds are their biggest pride. He explains how every piece is important and unique to them. "Our signature Embrace collection is very special to me," says Nirav. "The design for these bangles was inspired by my daughters’ elastic toy bangles and the idea behind their conception was to make a jewel that is playful and also embodies a deeper emotional connection with the wearer. It is an engineering marvel: the collection took a decade of research to perfect. To ensure a superb fit, the Embrace® Bangles are expertly crafted using more than 90 moveable parts and thousands of diamonds to create wondrous patterns and brilliant plays of light – it takes 150 hours of craftsmanship to create each bangle"
Glitz and glamour
Several Nirav Modi pieces have been worn by A-list celebrities like Priyanka Chopra, Katrina Kaif, Sonam Kapoor and recently Mira Rajput, The launch of the New York boutique saw Hollywood superstar Naomi Watts and supermodel Coco Rocha in Nirav Modi jewels along with the recent red carpet appearance of one of Hollywood’s celebrated actresses Kate Winslet, in Nirav Modi jewels at the Oscars, last year. He was also invited to showcase his brand at the prestigious La Biennale Paris, 2017. And by 2020, the brand plans on having a presence in 12 countries with 30 boutiques across the globe.