Sock-preneur, as he calls himself, Aayush Goenka realised some time in 2017, that socks really needed a major changeover or a revolution of sorts. Soxytoes goes beyond motifs and colours — though they have that covered too. They have socks for diabetics, compression socks, health socks, no show socks to quirky socks for the hipster soul.
“According to me, socks are the fastest growing sartorial category,” says Aayush. “We have created a cutting-edge product line leveraging colours, patterns and graphics.” With over 20 years of experience in the sock industry, Aayush along with his co-founder Vidushi Kajaria, and their business development executive Rishika Khanna, curate experiences for each shopper.
.jpg?w=640&auto=format%2Ccompress)
What had our undivided attention are their special infused socks, which are pure cotton-based infused with the goodness of natural essential oils, with the help of micro-encapsulation technology. “Flavours like peppermint, green apple, mint oils, fragrant sandalwood and aloe vera help soften the feet and moisturise them,” chimes in Vidushi. For those who are still sceptic, these socks last up to 15 washes! Health socks range have side panels for ventilation and is designed to fit the contours of your feet exactly. Compression socks, on the other hand, lower compression at the top of the socks and increases compression at the ankle, giving your feet gradual compression that is great for blood circulation. For those who are athletic, they have a performance-enhancing line where their quick dry socks are infused with pure silver NoSmelle technology to make sure that the term ‘stinky feet’ is finally history!
Soxytoes also have a range of food-based motifs like Pizza is Bae, Going Bananas, Let’s Noodle, Sushi Time, Donut Worry, Hold my Avocado and Mac & Cheese. For fabrics, Soxytoes have used soft-combed cotton which are plated with a fine polyamide mesh for strength, and stretch spandex for a comfortable fit. If you’re looking to Netflix and chill this weekend, there are socks for those too! Limited edition also include nerd socks, geek socks, team groom and bride (if you’re getting hitched) and even Nerdasaurus His and Her collection!