Jacqueline Fernandez launches The Body Shop's biggest campaign against animal testing

The Body Shop pledges to generate 500,000 petitions in India to ban animal testing through the campaign Forever Against Animal Testing (FAAT)
Jacqueline Fernandez, Brand Ambassador, The Body Shop with Bunnies
Jacqueline Fernandez, Brand Ambassador, The Body Shop with Bunnies

The Body Shop has maintained a strong opposition towards cosmetics being tested on animals. This also happens to be their USP. The brand has taken a step forward in advocating dissent towards animal cruelty by launching a new global campaign for the ban of make-up testing on animals. In association with Cruelty Free International, a non-profit organisation working to end animal testing, Body Shop plans to take the campaign to the United Nations and appeal to install an international convention banning cosmetics testing on animals.  

Cruelty Free International estimates that over 50,000 animals are used in some countries. Over 80% of the countries do not have laws baring the tests on animals. In such a juncture, The Body Shop's  innovative usage of effective cruelty-free ingredients in their products is refreshing.  

Actress Jacqueline Fernandez, the brand ambassador of The Body Sop says "Real beauty cannot be achieved at the cost of harming anyone especially animals. The concept of animal testing for cosmetic brands should be banned. A socially responsible conglomerate would prefer not to implement testing measures that prove hazardous to anyone's health."She also added "That's why I extend support to The Body Shop's noble initiative to end this atrocious practice across this industry by launching a campaign to spread a global ban on animal testing of cosmetic products and ingredients. I request you all to sign the petition and save our animals." 

 
"We are pleased to say that India was the first country in South Asia to ban Animal Testing in 2013" shared Shriti Malhotra, COO of The Body Shop India. She quipped, "With our' Forever Against Animal Testing' (FAAT) campaign we are asking our customers to help us end the unnecessary and outdated practice of animal testing for good by signing the petition in our stores or on our website." 

 
Modern alternatives for animal testing like artificially grown human skin are making big in the cosmetics industry as they produce results as effective as the animal testing results.  

"No animal should be harmed in the name of cosmetics and that animal testing on products and ingredients is outdated, cruel and unnecessary. This is why The Body Shop and Cruelty Free International have partnered to deliver the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetic products and ingredients" said Jessie Macneil - Brown, Senior Manager International Campaigns and Corporate Responsibility, The Body Shop  

The campaign dates back to the 1980s and has expanded to 8 million people around the world.  
 

Michelle Thew, CEO of Cruelty Free International says: “People are confused about animal testing.  The world over, people want this cruel practice to end, yet existing laws are a patchwork of different rules with some very big gaps. While more and more countries require non-animal safety tests and many have taken steps to prohibit cosmetics testing on animals, there is more work to be done.  What we know is that one single test may involve hundreds of animals.  If just one company or one country relies on animal testing, the impact on animal lives could be huge. Because 80% of countries around the world still allow animal testing for cosmetics, a global ban is the only way to truly eliminate animal suffering." 

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