Bengaluru gets a logo of its own
Joining the league of cities like New York, Paris, Amsterdam, Manchester, and Singapore, Bengaluru gets a brand identity and a logo. Being India's first city to get an identity like this, the new logo was unveiled at the Bengaluru Habba open street festivities on Sunday.
The logo is a typography of the word ‘Bengaluru’ with the ‘Be’ in the first two letters and ‘u’, the last letter, in red colour with the rest of the word in black, all on a white background. It portrays the freedom of Bengaluru in various fields -- “Be You” -- with an eye on making the city capture the world’s imagination about Bengaluru while instilling a sense of pride and place among Bengalureans. The objective of this exercise is to boost tourist footfalls and boost business investments.
City-based start-up Nammur has won the award for coming up with the catchy logo for Namma Bengaluru. The exercise was crowd-sourced through competitions with `5 lakh being the prize money. Vinod Kumar, creative designer at Nammur, said, “All those who worked on the logo are from Bengaluru and we knew what the city stood for. We wanted to employ the heritage, essence, culture and tradition of the city. ‘Uru’ is taken from Kannada and we have done the typography to match the Kannada font. The typography was created in-house from scratch.” “Bengaluru has always welcomed people from other parts of the world. It is a vibrant city with an open culture which allows people to do whatever they want to. We made ‘Be’ and ‘U’ in red which represents ‘Be You’.”