Twitter is the best place to see what’s happening in the world of entertainment and the platform continues to delight fans with new ways of engaging with their favourite films and movie stars. In association with Excel Entertainment (@excelmovies), Twitter launched today a special emoji for the Gold. In addition to the emoji, Twitter also hosted an exclusive Q&A session with Akshay Kumar (@akshaykumar) today for his upcoming release, that’s set to hit the theatres this Independence Day.
Starting today, people in India and across the globe can join the conversation around the film by simply Tweeting with #GoldMovie or #Gold2018 to use the specially designed emoji curated by Twitter. The emoji appears next to the hashtag in the Tweet and is inspired by India’s first Olympic gold medal. It will be active until 16th August 2018.
According to Keya Madhvani Singh, Head of Entertainment Partnerships, Twitter India, “Twitter is the best and fastest place to know what’s happening in the world of entertainment. Bollywood is an ever-evolving industry that explores new ways to engage with fans, and we’re excited to provide creative opportunities to drive anticipation for movie launches. We are delighted to collaborate with Excel Entertainment to offer fans multiple layers of engagement, prior to the release of Gold, which will enhance their overall cinematic experience”.
Vishal Ramchandani - Head of Marketing at Excel Entertainment said, “The #Gold team is excited about the collaboration with Twitter, adding colour to conversations and allowing people to connect to the movie through the #GoldMovie, #FeelingOfGold and #UniteForGold. Today’s Q&A session will definitely help fans understand Akshay’s role in the film better, and check the film out when it hits the theatres on the release day!”
An active Twitter user, Akshay Kumar (@akshaykumar) has been interacting with his fans on the platform by posting important updates and sharing glimpses from his film. Today, Akshay took fan engagement to a new level, by interacting with fans in real time, through an exclusive Q&A session. Fans asked Akshay their burning questions, by Tweeting with #AskAkshay. Through this Q&A session for #GoldMovie, fans found out more about what inspired him to take up the role, behind-the-scene stories and the star’s experience first-hand.
Keeping the patriotism levels high, Gold is a historical sports drama inspired by India’s first Olympic gold medal, and is all set to release on 15th August 2018. This exciting collaboration between Excel Entertainment and Twitter aims to delight fans with fun engagements, allowing them to connect better with the film and characters.