2018 is the year for you with 15 long weekends, many would have already made their vacation plans and some would be planning, even the last minute tripping also adds much more excited tripping moments. One spends the best quality time with family & friends when on a vacation and capturing the memories through the lens forever.
Toehold, India’s numero-uno travel-and-photography company, has launched its first ever digital campaign #TriptoClick, to showcase the wonders and the adrenaline rush of combining travel, photography, and natural beauty.
The campaign features a digital video commercial comprising footage captured by Toehold’s own photography maestros on various expeditions across the world, to inspire budding shutterbugs to explore the world and hone their photography talent.
Through this promotion, the company aims to highlight how Toehold’s guided Photo Tours ensure that through the mentorship of some of the world’s best photographers, customers get to sharpen their skills and return as better photographers. Further, they will have incredible pictures and videos of their experiences when they #TriptoClick with Toehold.
The video spot features some of the best sights and sounds captured during these Tours in exotic destinations of immense natural beauty, either in terms of wildlife or landscape, both within India and across the globe. Accentuating the experience that Toehold offers is the new track launched by Music Producer DJ Aimix exclusively for the commercial – a track that infuses an Indian Carnatic flavour with trap beats to create a new sound that captures the essence of the brand.
Toehold’s Tours are handpicked and planned in a way that allows travellers to experience firsthand the thrill of capturing nature in pictures like never before. The destinations are handpicked by Toehold co-founder Jayanth Sharma and COO Sachin Rai to ensure that there is an added energy and verve to exploring and experiencing diverse locations both in India and overseas, from Kaziranga to Costa Rica, Gir to Iceland, Corbett to Kamchatka, Bandhavgarh to Masai Mara, and Kabini to Svalbard, among numerous others. Toehold Tours are led by Jayanth and Sachin themselves, who are multiple award-winning professional photographers, and also a stellar team of renowned photographers from across the world.
Toehold will be promoting the campaign across different social media platforms such as YouTube, Facebook, Instagram, and Twitter on the company’s channels and handles.