5 homegrown handloom brands to embrace that Indian feeling on Republic Day

Parvathy R Menon

Wildflower, a Jaipur-based clothing brand, specializes in garments crafted from handwoven fabrics adorned with hand-block prints. The core of its material revolves around breathable,pure and organic cotton

Founded by Nitin Mehrotra, brand Dress Folk encapsulates meticulously woven linen drapes from West Bengal, adorned with digitally printed florals

Based in Kolkatta, Ithika Studio is dedicated to fashion that prioritises comfort, high quality and sustainability. Their material library features handwoven cotton,linen, hemp and organic blends

Okhai celebrated for redefining Indian wear, embracing fashion as a medium of self- expression to empower individuals with confidence and beauty; ethos that perfectly resonate with the spirit of Republic Day

Founded by the Bangalore based Jasna Moidu, TREEJM is an online clothing boutique that specializes in everyday wear influenced by India’s diverse handloom and craft traditions

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