DEBOLINA ROY
To have delivery fees waived, many platforms require a minimum threshold. Consumers will typically add additional items to their cart, which turns something small into larger and unplanned. This can create a budget strain for the consumer.
The convenience of paying with digital vs physical resources also alleviates the anxiety associated with making payments. With cashless transaction, you are not able to see how your online grocery shopping can add up each month to create a significant total.
The accessibility of 24/7 delivery services leads to impulse purchases due to the absence of a natural cooling-off period. When snacks or treats can be delivered in minutes, this reduces one’s ability to internally negotiate whether or not to purchase something unhealthy or too costly.
The ease and choice of quick delivery can lead to poor meal planning and non-structured grocery lists. As a result, consumers buy items multiples times and fail to take advantage of seasonal price reductions.
Traditional market places have competitive negotiations and direct product selection, which maximizes the customers' worth. Digital sites fix the prices. Usually, the price a customer pays is a premium based on convenience, rather than how much the product is actually worth.
Online grocery shopping results in fewer daily physical activities. Short trips to local retailers are being eliminated. Consumers also do not take into account the larger carbon footprint due to the added package size and the frequency.