Pick. Click. Check. Cheque. A four-stage car shopping process we would all be embracing in 2022, automobile pundits predict. With the entry of high-end virtual reality (VR) headsets customised for 360-degree product experience, virtual car buying could be a cakewalk. “In 2021, our virtual sales figure was 33 percent. Though some customers did ask for a test drive a day before they bought the car, a handful finalised everything based on the virtual showroom experience,” says Vaibhav Sharma, Chief Executive Officer of the Gurgaon-based virtual pre-owner car sales company CarzSo.
Of the 30,000 used car dealerships in India, approximately 4,000 have popular online auto portals, according to Bengaluru-based market research firm RedSeer. The ‘Auto Gear Shift India 2020 Report’ by Google India noted that nine out of the 10 new car buyers performed at least one follow-up action triggered by the video. The used car startup says their new in-house proprietary software targets customers in rural and tier 3 cities.
“They don’t want to go through the hassle of travelling to a city a few hundreds of kilometres to shortlist their dream car. We encourage them to log in to the metaverse on our website. Alternately, we send a set of Oculus VR headsets to their doorstep so that they can check out the vehicles,” Sharma says. How good or real is the experience? “As good as sitting inside the car,” he says. Clients get the feel of the vehicle from the dashboard to the seating without physically touching it. What about old-fashioned customers who wish to hear the noise of the engine when it is started? “The cars go through a checklist of 222 points before going on sale. There is no question of such basic issues cropping up,” he adds. Some car enthusiasts are investing in VR headsets (starting at INR 35,000 online) to check new cars virtually.
The automobile sector hit a slump in early 2020. The lockdown added to its woes. “We were forced to find new ways to bolster business. In 2020 we created our software. But sitting in Gurgaon, we can deal with customers from Panchkula in Haryana to Ambala in Punjab,” he reveals.
CarzSo doesn’t expect customers to purchase a car without a final physical test or demonstration drive. What they are doing is only trying to curtail the tedious and time-consuming processes, at least in the preliminary stages. Buying cars in India could become as easy as buying things from Amazon.
Once a customer logs into the website, the list of cars is displayed on the home page with details on price and other things.
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