Actor Varun Dhawan who was last seen in Kalank is back in a fitter and stronger avatar. The actor has been signed on as the new brand ambassador for Reebok in India. The brand that recently got on board Katrina Kaif as the face of the brand, has now tied up with Varun.
Varun, is among the young actors in Bollywood who is known for his fitness and strict workout routine. His perfect form and physical appearance was one of the reasons for Reebok to get him as its ambassador.
The first campaign that the fitness brand launches with Varun, is the Sole Fury campaign. A line of performance shoes that are in equal parts sporty and stylish, Sole Fury is for those individuals who believe in the #SplitFrom the ordinary idea. Reebok believes the Kalank actor is the ideal match for this idea and the innovative line of footwear.
The Sole Fury campaign showcases the brand's styles through a contemporary perspective and the product offers the perfect combination of performance, style and comfort. Talking about his collaboration with the brand Varun said, "It feels truly amazing to associate with a brand like Reebok. My affinity towards Reebok is inspired by our shared beliefs in fitness and performance that enables one to challenge conventions and value individuality over conformity. I look forward to kick-starting a super fun journey with the brand."