Here's why the second edition of The Yellow Closet in Hyderabad was a hit!

Some of the brands that one could shop for included Urmil from Kolkata, Nestaah and Deepika Arora from Mumbai and homegrown The Cinderella Story to name a few.
Those that helm The Yellow Closet
Those that helm The Yellow Closet

The second edition of  The Yellow Closet in Hyderabad that took place at Fat Pigeon recently featured over 35 Labels, a brunch for the tiny tots and workshops like candle making and doodle art. It is helmed by entrepreneurs Shruti Sarin, Vidhi Raichandani and Komal Hiranandani. 

Gulnar Virk Krishna at the pop-up
Gulnar Virk Krishna at the pop-up

"It was a fun collaboration, as Komal, Vidhi and I always wanted to execute something on this scale," says Shruti. Since Shruti was already hosting pop-up's and events around the city, they just met one day over coffee and exchanged ideas which led to the pop-up. 

Nitya Naresh
Nitya Naresh

Some of the brands that one could shop for included Urmil from Kolkata, Nestaah and Deepika Arora from Mumbai, Shruti Chopra, Apeksha, The Cinderella Story, to name a few. The fact that the labels were so diverse in nature was what the visitors liked the most and they left with quite a few ensembles and accessories that they can wear during the upcoming X-mas parties!

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