Abraham & Thakore are all set to launch Lenzing™ EcoveroTM at Lakmé Fashion Week (LFW) Winter/Festive 2019. The launch is part of LFW’s Sustainable Fashion Day. The designer duo will showcase a line of Kurta’s that use the Lenzing™ EcoveroTM fabric which is a sustainable viscose fibre.
The collection, which will be unveiled in the final show on Day 2 of the 6-day event, will be a display of kurtas taking inspiration from traditional carving and printing methods.
Lenzing™ Ecovero™ was created by Lenzing group, the people behind Tencel™ fibres. This will be the first time the fabric is being as a fibre ingredient at the Lakmé Fashion Week.
Speaking about the collection, designers Abraham and Thakore said in a statement, "This is an exciting opportunity for us to investigate and contemporize Indian clothing traditions through the prism of sustainable practices.”
Commenting on the collaboration, Avinash Mane, Commercial Head, South Asia, Lenzing AG says, “We are pleased to introduce our sustainable viscose brand – Lenzing™ Ecovero™ at this season’s Lakmé Fashion Week. Post the overwhelming feedback received on our past associations with our flagship brand – TencelTM, we believe sustainable fashion has now evolved from being a conversation starter to many fashion brands adopting methods of using alternative fibre resources to create their products. A&T are one of the most reputed designers in the Indian fashion industry and through this collaboration, we hope to create a narrative around alternative fibre resources in prêt wear. We look forward to more associations with them in the future."