Portugal-based The Vista Alegre has a history deeply steeped in tradition. The porcelain factory was founded in 1824/ Throughout its career the brand has been associated with the history and cultural life of Portugal, having acquired a great international reputation for excellence. Jose Ferreira PInto a leading figure in the Portuguese society of the 19th century, farm owner, daring marketer and a politician, was decisive. He was an illustrious man, protector of the arts, education and charities, who occupied a prominent position in the Portuguese society of the 19th century. In 1812, he started by buying Quinta da Ermida (farm), near the town of Ílhavo and close to the Ria de Aveiro (stream). Shortly after, he also bought the surrounding land, which included Quinta da Vista Alegre, with a palace, a chapel and several buildings built around a large square, where he ordered the factory to be built. just 5 years after its founding, Vista Alegre received the title of Real Fábrica (Royal Factory), in recognition of its art and industrial success.
The Real Fábrica da Vista Alegre (Royal Factory of Vista Alegre) started manufacturing glass, with glass pieces in relief, with engravings and forest patterns of a highly appreciated quality, which soon recorded great success. For the manufacturing of porcelain, it still took a long learning period, considering that this was a new industry in the country and given the difficulty in finding the necessary raw materials. The History of Vista Alegre Plate painted by por Victor Rousseau (1836 – 1851) In 1832, a stroke of luck predestined the production of porcelain in Portugal to success. A kaolin deposit was found, located in Aveiro, close to the Ílhavo factory, which made it relatively easy to transport. Meanwhile, the Founder hired craftsmen and skilled labour, committed to producing fine quality porcelain, and so he built more furnaces. The contribution of foreign artists such as Victor C. Rousseau was important, especially for the creation of a painting school, still famous today. Thus began a long Portuguese tradition of porcelain art. From 1947 to 1968, international contacts, the training of specialized technical staff and the acquisition of other companies, led Vista Alegre to the expected technical and industrial development as well as the expansion of the offer to new markets. When the Factory reached maturity it started providing technical and artistic support to other European factories
In May 2001 the merger of Vista Alegre Group with Atlantis took place, thus forming the largest national group of Tableware and 6th largest in the world, in this sector: Vista Alegre Group.
Brand ethos
Throughout its journey, the Vista Alegre brand, which has always been closely associated with the Portuguese history and cultural life, acquired unique notoriety and enormous projection. The immediate public recognition, the quality perceived and the value of investment in innovation and design make Vista Alegre one of the few Portuguese insignia of luxury worldwide. While assuming as core values the quality and excellence, innovation, design, universality and the connection to art and culture, combining harmoniously tradition and modernity, Vista Alegre has been able to evolve in tune with the culture of its time, projecting it universally through products that reflect the latest trends in design, manufactured according to the highest standards of quality and functionality Since its inception, Vista Alegre has always combined tradition and modernity, seeking to be always at the forefront. Vista Alegre pieces are for life, passing on from one generation to the next, which can valuate and be seen as an investment. Vista Alegre is classical, modern and timeless Vista Alegre combines manual and detailed labour with the most advanced technology. The quality management system of the company is certified by an independent entity (ISO 9001). The brand is recognized by consumers as a "Superbrand" and "Marca que Marca” (brand that brands).
Luxe code
We specialize in hand made crystal and porcelain products. Vista Alegre Atlantis is one of the most prestigious brands in Portugal. It is a leader in the segment of porcelain and crystal, with a strong distribution network in Portugal and in the world, both in self‐owned stores and networks of trend‐setting partners in the sector. It produces about 15 million pieces per year, which are exported to more than 60 countries. Vista Alegre Atlantis’s mission is to satisfy the needs of markets in the art of tableware, decoration, giftware and the hotel industry, with products that meet the highest international quality standards, while maintaining a close and ongoing relationship with its customers. The resonance, shine, transparency and brightness, as well as the increased weight, are some of the elements that distinguish the Vista Alegre Crystal from others.
Exquisite and rare
Pot Renascente. The imposing Talha Carvalho and Vaso models, created in 1946 and 1933, respectively, are recuperated from Vista Alegre’s heritage to give rise to timeless pieces. Handcrafted and carved and detailed and hand-painted in Gold, these pieces retail at 3850 euros. The imposing Talha Carvalho and Vaso models, created in 1946 and 1933, respectively, are recuperated from Vista Alegre’s heritage to give rise to timeless pieces. The creations display two shapes and two variations of a decoration inspired in Sèvres ornaments, in cobalt blue (fired at high temperatures), with a second layer in matte gold, entirely handpainted. An arduous process, requiring a great deal of delicacy and detail, which exquisitely revives the brand’s memory, simultaneously reasserting its technical and artistic mastery.
Quality first
Vista Alegre porcelain pieces are produced with high-quality raw materials, combining the most advanced technologies with the huge experience and mastery of the potters, so as to ensure the best quality of the final production. Our raw material is put together from across the world.
To obtain the Vista Alegre crystal you need, first of all, high‐purity raw materials. Sand, potash and litharge are the main components of the mixture, which ensure the specific characteristics of the crystal: purity, transparency, density and unexcelled shine. The exceptional qualities of the raw materials are combined with one of the most advanced techniques in crystal fusion ‐ electric fusion, in a continuous oven, turning the glass mass obtained from the mixture of raw materials, into the purest of crystals worldwide.
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