Italian motorcycle mogul opens their outlet in Kochi

The Italian brand chose to open another outlet in South-India
Italian motorcycle mogul opens their outlet in Kochi

The latest allure of the motorheads’ favourite Maradu belt, known for the presence of automobile moguls like Audi and Porsche, is the two-month-old EVM Ducati. Spread over an area of 12,000 sq ft, this outlet doubles up as an authorised service center for these powerful machines as well as a one-stop shop for authentic brand accessories. The store—only the sixth from the brand in India—is set to gather Ducatisti from near and afar.


Sport spirit


Starting from their 1950 model Cucciolo, Ducati is known for its focus on bringing out power on the racetracks, with a presence in competitions like MotoGP and Superbike World Championship. Kochi also gets the best of their steeds from across various styles, known for their Desmodromic Valve Control System and L-Twin engine. The store holds seven families of bikes, starting from the 803 cc retro Scramblers (`8.69 lakhs on-road) to the 1262 cc cruiser version XDiavel S (`24.45 lakhs on-road) which is a high performance and tourer bike merged into one. “We’re awaiting the launch of two new models in India—the 937 cc Multistrada 950 (`14.40 lakhs on-road) and the 803 cc entry-level Monster 797 (`9.69 lakhs on-road)—to be out on June 14,” informs brand head Saji Peyoli.

 
 Engaging riders


“At EVM, we want to ensure up-to-date services as per the official bulletin. People tend to see callbacks in a negative light, but Ducati does these after global feedbacks to ensure the best experience,” says Saji. Promoting a no-compromise-on-safety attitude, the stocks feature authentic merchandise including Dainese back protectors (`4,601 onwards) and Arai helmets (`77,000 onwards). Those wishing to enhance their bikes have the option for pannier boxes (`45,000onwards) and exhausts from the likes of Akrapovic systems (`1.37 lakhs onwards). “We also plan to keep the city’s Ducatisti in a close-knit circle by organising rides and dinners,” assures Saji, a veteran rider.

Details: 7594901000

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