Lewis Hamilton unveils a luxe hospitality suite ahead of the British Grand Prix 2025

Seven-time world champion Lewis Hamilton has partnered with Soho House and the F1 Paddock Club to launch an exclusive hospitality experience known as House 44, set to debut during the British Grand Prix on July 6 and feature at five additional races across the 2025 calendar .

House 44 is a luxury suite located directly above the pit lane and start/finish straight, offering guests immersive access to the heart of Formula 1 race day. The package includes Panoramic grid-start and pit-stop views, behind-the-scenes paddock access, guided track tours and pit lane walks, exclusive DJ sets, high-end cocktails made with Hamilton’s Almave blue-agave spirit, gourmet dining and curated photography, items from Hamilton’s +44 fashion collection and racing memorabilia.

Hamilton, a longtime Soho House member, has infused his unique style and branding into House 44. The suite’s name reflects his iconic racing number, 44, and draws on his personal design sensibilities. The hospitality space pays homage to his passion for music, fashion, and the racetrack—mirroring the DNA of his +44 streetwear line.

Price and booking details

Priced at £12,000 (approx. ₹13 lakh) per person for the full three-day race weekend, House 44 will be available at: British Grand Prix – July 6, Dutch Grand Prix – August 31, Italian Grand Prix – September 7, Mexican Grand Prix – October 26, Las Vegas Grand Prix – November 22 and Abu Dhabi Grand Prix – December 7.