Singer Kailash Kher, set to perform a live radio concert as part of Gig City Season 2 on Radio City 91.1 FM, says the format is thrilling.
"Radio as a medium has always excited me and being a part of live radio concert connects me with my fans across the nation. It's a thrilling experience, very challenging and at the same time exhilarating," Kailash said in a statement.
A live multicity simulcast concert on radio featuring KK, Shankar Mahadevan, Benny Dayal, and Mika, apart from Kailash, will begin on Friday evening.
It follows the concept of Aap Jahaan, Concert Wahaan, where listeners can catch up with their favourite artiste's gig at their comfort. To be hosted by radio jockey Salil, it will go on for six weeks, beginning with KK.
KK said: "The idea of a live radio concert in itself is very innovative and I am extremely excited to start this season and be a part of it. Looking forward to a great gig."
It will be aired across all Hindi speaking markets, covering at least 25 of them.
Kartik Kalla, Executive Vice President and National Head, Programming, Marketing and Audacity, Radio City 91.1 FM, said: "This year we are elated to take Gig City to all our newly launched phase 3 markets."