VR Bengaluru, the community-oriented integrated lifestyle endeavored to create an atmosphere for the patrons to relax and rejuvenate themselves during their shopping experience. In line with the brand philosophy of ‘Connecting Communities’, the centre celebrated World Earth Day with VR Green 2018, featuring an eco-friendly Green market followed by a grand performance by Grammy award winner Ricky Kej. The outstanding concert focused on creating awareness around recycling and perils of plastic.
The Green Market stood out for showcasing a diverse spread of ecologically sound products from Maya Organic, Daily Dump, Unempty Bottle, and Wheat Grass. Music is a universal medium to connect with people, and Grammy Award winner Ricky Kej, unveiled and performed 12 brand new songs which are specially composed keeping in mind the young members of the society at the concert. He also performed songs from his previous album ‘Shanti Samsara’. The performance brought about a mellow and peaceful atmosphere, with subtle sounds of nature and prompted the audience to reclaim Mother Earth from the clutches of single-use plastic waste. Along with the renowned musician, 40 international artists enthralled the crowd comprising young minds, with messages on conserving the environment through new-age music.
VR Bengaluru has always focused on and organised events that promote environment-friendly choices and these celebrations witnessed exciting green zones and engagements adding to the festive ambience and made this World Earth Day a memorable one.
Jermina Menon, VP Marketing – Virtuous Retail South Asia (VRSA), said “VR Green 2018 reflects our core philosophy of ‘Connecting Communities’ to bring together people from different backgrounds to adopt sustainable living measures. VR Bengaluru was built with an aim to promote sustainable initiatives and engage the community with thought-provoking events. We are happy to host the very talented and environmentally conscious, Grammy Award-winning artist, Ricky Kej, whose music promotes conservation and encourages everyone to leave a better world for future generations!”
Commenting on the occasion, Ricky Kej said, “Being an Ambassador of Earth Day Network, I am thrilled to have collaborated with VR Bengaluru for my first ever performance on this occasion. I have known VR Bengaluru to be very committed towards responsible consumption and reducing the use of single-use plastics. The musical evening turned out to be spectacular, with great music, musicians and a fabulous venue. I can't wait for another opportunity to perform at VR Bengaluru again."