After Udd Gaye, DJ Ritviz to drop his debut album, VED, this year
Ritviz Srivastava backs up the phenomenal success of Udd Gaye with his debut album, VED
DJ Ritviz is one of the country’s most promising DJs who has achieved success at a very young age with his unique interpretation of Hindustani music through EDM. All of 22 years old, he has already caught the attention of EDM behemoths like Nucleya. The latter was so impressed by Ritviz’s smash hit Udd Gaye, that he offered to master it himself. We caught up with the young music producer who tells us the story behind Udd Gaye, and more about his new album, VED.
Firstly, did you expect Udd Gaye to be such a monster hit? What about it, do you think, made it so popular?
I didn't! When Tanmay Bhat (of AIB) heard it for the first time, he called me and said that he couldn’t get the song out of his head, and I remember thinking — ‘he’s crazy, the song is not that good also’. I think that the song made people feel something, and that feeling is probably different from person to person, because when people talk to me about the song, many of them can’t really explain what they felt. The association with Bacardi House Party Sessions also had a huge role to play in the success of the song — their team did a great job in terms of producing the music video, marketing and PR.
Coming to your new album, VED, how long did you take to produce the material for the same?
It took about four years to work on these tracks. It’s finally close to completion.
Tell us more about the music that we can expect from VED. How different is it when compared to your earlier albums?
VED is my debut full-length album and it has everything that I want to showcase — my sound and my soundscape that I have cultivated over all these years. My 2016 EP, YUV, was a dance floor-oriented EP and essentially a showcase of my unconventional production aesthetics. The EP has four tracks in it and I play with different synths but I decided against using vocals at all, and instead, used a lot of my classical influences in terms of composition and sound design. However, you can find me extensively using my vocals in my 2014 debut EP, Vizdumb. So essentially with VED, I wanted to go back to my roots and in way collaborate with myself, and so it’s going to be an album that is not just vocal driven but has my production supporting it also.
How many songs are there in total? Any personal favourites?
Eight in total. I don’t like to have personal favorites! All my songs are basically different moods and so my appreciation comes with a huge dependency.
What about collaborations?
Not on this album, no. This album is my solo intro.
Who are the musicians who have inspired you and influenced your music?
My mom is the number one person.
What do you do when you are not making music?
I watch a lot of movies!