Quality of theatres improving, of films going down: Shah Rukh Khan

Film watching is always experiential, says Shah Rukh Khan

author_img IANS Published :  12th May 2017 12:39 PM   |   Published :   |  12th May 2017 12:39 PM
Shah Rukh Khan

Shah Rukh Khan

 Bollywood superstar Shah Rukh Khan, who inaugurated a new multiplex at a mall, said that with the advancement of technology, the quality of luxurious experience of movie viewing is increasing whereas the quality of cinema is going in the opposite direction.

"Earlier, during my childhood we used to watch lots of good films in bad theatres. These days, good cinema theatres are overtaking the quality of films now," Shah Rukh told media here.

He added: "Film watching is always experiential. This kind of beautiful, technically advanced theatre with 3D, leaser projection that offers good experience to our audience, also encourages us to make good films."

The inauguration took place at the R City mall, Ghatkopar, located in suburban Mumbai, in presence of Siddharth Jain, the director of Inox Group of companies.

With nine screen laserplexes, the 58,000 square feet theatre will offer movie goers a luxurious experience with interactive automated box office, interactive menu and LED video wall.