Virat Kohli launches his fashion line
New Era, the International sports and lifestyle brand has announced its licensing deal with Virat Kohli. The Signature Headwear collection is designed and conceptualized by Kohli. The minimalist collection is on par with his personal style “Inspired by what signifies me, this collection is for more than just my fans – it’s for anyone who is passionate for what they do, who lives a boundless life and loves headwear.”, says Kohli. It incorporates his personal aesthetic with the use of understated colours and the inclusion of his One8 and V logos across the 9FIFTY, 39THIRTY and trucker silhouettes. The collection will be exclusively available on Jabong in India and neweracap.eu in Europe.