Actress Aishwarya Rai Bachchan was away from social media until early this year when she created an account on Instagram. In the last few months of being on the platform, she reportedly said that her journey has been ‘natural’. “I don’t post whatever happens through the course of the day because then it would become a job and then you're constantly focusing only on the fruition of it, and not the actual experience. I need to be connected to my real life,” said the 45-year-old to a leading magazine.
Talking about how the world of social media seems like a business to her, she said, “I think it’s the patience, prodding and perseverance of my well-wishers... I mean, it’s the way of the world; I get it. The reason I stayed away for so long was that the nature of the beast is such that it becomes a business. Everyone wants numbers, they start to see it as a barometric reflection of your popularity or status.”
“It’s fine that it's a business at the end of the day, but I didn’t want to get drawn into that entire world, the drama. That said, it’s a way of life, it’s the world in which our kids are growing up, it’s here to stay, and there’s nothing wrong with it,” she added.