The second campaign starring Shah Rukh Khan #BeMyGuest Dubai tourism videos are broken into four one minute videos. The campaign focuses on the Bollywood star and why he considers Dubai as his second home. Three of the videos that have been uploaded to YouTube has amassed over 1.5 million views already and the other one has been uploaded to Khan’s twitter account.
In the miniseries, Shah Rukh reaches out to his fans, introducing to them the lives of four different characters with different stories. He helps them, making their experience with Dubai better and memorable. He shows them the warmth and spirit of the city, customisable to their needs as a visitor.
In the last video released, the actor helps two group of friends from different cites who are discovering Dubai. He is seen travelling to beautiful Hatta to help the friends come together and to do fun activities such as mountain biking and kayaking.
In another video, Shah Rukh helps out a family reunion that also involves in celebrating their anniversary of the parents. The video contains clips from the Dubai Opera Sign, Dubai Fountain and Downtown Dubai and the fireworks around Burj Khalifa.
Another video, A young footballer named Arjun from London visits Dubai. The youngster spending his first time away from his parents in Dubai for a football match abroad. “Arjun, play with your heart,” Khan says. “You’re in my city. Come, let me make you feel at home.”Then the clip of the 52-year-old is seen enjoying the theme parks including Legoland, Motiongate, and DreamWorks at Dubai Parks & Resorts.
In the first video, Khan helps a couple who just arrived at Dubai. "This is your honeymoon. Come on Bhupi, sweet her off her feet," Khan says as they go through the Dubai Aquarium and Dubai Fountain, ending at The Palace Downtown Dubai.