Swachh Bharat Abhiyaan an initiative launched by PM Narendra Modi on 2nd October 2014 was introduced with the aim of a cleaner and more hygienic India. The initiative brought about an emphasis on improving the overall sanitation conditions in India especially the aspect of open defecation in rural areas. Toilet - Ek Prem Katha a movie inspired by this initiative, aptly demonstrated how a film can surpass all barriers and drive the message home. Starring National Award-winning actor Akshay Kumar and versatile actress Bhumi Pednekar, Toilet: Ek Prem Katha is the story of two lovebirds who part ways to change the mindset of traditional Indian families. With a perfect blend of humour, conflict and romance, the movie features a stellar cast of Anupam Kher, Sudhir Pandey and Divyendu Sharma. The social drama will air on Zee Cinema, Home Of Blockbusters, on Tuesday, 2nd October at 12.30pm.
Toilet: Ek Prem Katha features Keshav’s (Akshay Kumar) struggles to save his marriage with Jaya (Bhumi Pednekar) when she moves out soon after their marriage cause of no option but to defecate in the fields. His roadblocks increase when not only his family but the entire village opposes his decision to support Jaya and build a toilet. Starting a movement which involves the media, politicians and government departments, a sanitation movement kicks off to change the living conditions in Keshav’s village.
But, will the village comply? Will the fate of these women change with the uprising brought about by a man supporting his wife’s ask of defecating in a hygienic environment?
Celebrate the 4th anniversary of Swachh Bharat Abhiyaan with the telecast of Toilet: Ek Prem Katha on Zee Cinema, on Tuesday, 2nd October at 12.30pm.