Adidas launches limited edition Game Of Thrones-inspired shoe line
With the final season of Game Of Thrones just around the corner, popular shoe brand Adidas has launched a limited edition line of running shoes inspired by the hit television series. Reimagining the iconic houses and characters, the collection has the shoes in six different types called Ultraboost, and each is designed to represent the characteristics, colours, and details of the characters in the series.
Staying true to their emphasis on design, the shoes will include the house’s sigil on the tongue of the shoe and the motto on the heel tag, with the house motifs on the shoes created in different colours. The shoes will be available in India from March 22 but only at select stores. Alberto Uncini Manganelli, the General Manager of Adidas Running, in an interview, said that collaborations with franchises like Game Of Thrones are an inspiration and a part of their DNA, to help them move beyond the primary platform and into pop culture. Definitely set to become a rage, Jeff Peters, Vice President of Licensing and Retail, HBO, in the very same interview said that the shoe line will resonate with athletes, fashionistas and fans.
Ever since Game Of Thrones aired in 2011, it has become quite popular among many people around the world. The American fantasy drama is an adaptation David Benioff and D. B. Weiss of George RR Martin’s series of novels with the name A Song of Ice and Fire.
Filmed in Iceland, Scotland, and Spain among other countries, the television series is set in two imaginary continents called Westeros and Essos. Unlike all other seasons, except Season 7 which had seven episodes, Season 8 will have only six episodes.