Nike celebrates women with a powerful film called Rallying Cry
Women are at the top of their game and are making the world listen every day, in sport and in life. Rallying Cry, a new film from Nike, is a celebration of strong, independent women experiencing the frustration, exhilaration and pure emotion that only sport can bring. It captures the visceral, vocal joy of sport – serving as a rallying cry to inspire other women to express their power and move the world forward through sport. It’s a call to action to Make The World Listen.
The film features athletes from across Asia Pacific and Latin America such as Amber Liu, South Korean singer and dancer; Aori Nishimura, Japanese skateboarder; Valeria Piazza, Peruvian advocate for women’s empowerment; Rachwin Wong, Thai actress and avid runner; and Sam Kerr Australian football star.
As part of a broader Just Do It campaign, the Rallying Cry film will run in Asia Pacific and Latin American countries starting 12 September.
A rally cry is more than a yell. It’s a visceral response to a mental reaction — frustration, elation and every emotion in between. It’s a call to assemble. It’s a call to advance. In sports, the rally cry can turn the tide of a game, and in the process, change the trajectory of a life.
The new Just Do It film, “Rallying Cry,” testifies to the power of female determination, and shows how today’s women break down barriers through sport. The film features athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu, and more.