Visit a pop-up just for men at Amortela
Answering the call of men, a long-underserved demographic in the largely female-centric pop-up culture in the city is Tija Indarjith, the force behind Amortela. The pop-up titled Illumennati, will give men access to a plethora of carefully curated options, including apparel, accessories, footwear and natural products. “We hope that the men will have a chance to focus on themselves and women will enjoy shopping for the men in their lives,” Tija says with a smile. Brands to watch out for are Delhi-based Philocaly, Anju & Anushree Agarwal from Kolkata and Mumbai’s Threads and Shirts.
It takes a good deal of effort to find a niche in the design industry, and Philocaly from Delhi has done all that and more. Three years ago, 28-year-old NIFT graduates Shrey Vij and Ashna Verma decided to launch their own strikingly contemporary men’s label to cater to the sort of man who seeks to find a middle ground between Zara and Tom Ford. The duo has a flair for vibrant hues and loves a play on colour. “We do a lot of colour-blocked suits, blazers and jackets, but it’s not over the top,” says Shrey, co-founder. With classic cuts, minimal detailing and straight lines, a lot of their design inspiration is drawn from architecture. The current line takes after the German Bauhaus art movement, which was prevalent in Eastern Europe in the late-’50s. “Everything about it is crisp and geometric. We don’t like heavy surface embellishments, and our rendition translates to something that is very modern.” Chennai will see an extensive range of over 50 styles of vibrant pocket squares, cufflinks, silk-satin bow-ties and printed ties. Starting at Rs.1,000.
A label from Mumbai which you should watch out for is Threads & Shirts, which was started by Anisha Chaudhri, 29. Binding together a delicate concept of premium fabrics and scrupulous construction, they work on a range of bespoke, formal and casual shirts.“Our shirts have 16 to 22 stitches per inch, and is decided based on the material and thread count of the shirt,” Anisha informs, which is a sign of uber-luxury and ensures that they are durable. Their shirts are made with premium fabrics of pure cottons and linens from Italian, Egyptian and Indian mills, and feature German fusing in the cuffs and collars to ensure the sturdiness. With all the buttons sewn by hand, also watch out for a trademark red and blue tread on the last button of your shirt! At Amortela, you can expect a range of formal and casual options, with plenty of interesting prints, checks, ginghams and even some pocket squares! Range starts at Rs. 1,600.
Starts today at 5 pm. On Saturday and Sunday from 11 am, at Amortela.