Ninth edition of lifestyle show Fireflies at Taj Bengal raises style quotient for Kolkata fashionistas
The ninth edition of Fireflies, a premium lifestyle exhibition raised the style quotient of the city’s fashionistas with over 70 stalls at Taj Bengal. From crisp Benarasi saris to bespoke party wear and artistic jewellery to beauty products, the exhibition had answer to all the fashion needs.
Fashion labels from Lucknow, Mumbai, Delhi and budding as well as established designers from the city enchanted visitors with their latest collection, matching their mood and budget. Libaaz Vatika’s Pakistani designs in off-white lured buyers with its contemporary silhouettes. Their fashion edit included palazzos, cigarette pants, dhoti pants and trousers with a hint of bling that makes for a nice summer party wear. Another party ensemble was exhibited by Sachdeva Fabrics from Lucknow whose collection was replete with mukaish work.
For those who love handlooms, Prahnaaya had a good stock of hand woven fabrics transformed into stylish kurti, maxi dress, skirts and more. We particularly liked what owner Preeti Ghosh was wearing – a butterfly top with brown skirt and a colourful dupatta with interesting motifs and hangings. The Design Studio was another stall from Santiniketan that displayed natural dyed products. Their collection in the classic indigo shade included, scarfs, dupatta, table cover, bookmark, notebook and more.
Some brands even had answers for summer picks and Eklavya’s pristine white long ruffled frocks with heart-warming motifs themed on love in black and red, had our heart.
Amit and Nidhi’s ensemble that was rich in earthy tones and impeccable embroidery made their Indo-western collection a hit. “Fireflies turned nine this year and it feels extremely good. This year we have handlooms as well which normally does not get a place in a lifestyle exhibition like this. Also the price factor too kept the buyers happy,” says Priti Agarwal, one of the four curators of Fireflies adding, “This year we had big designers like Shruti Sancheti, Yogesh Chaudhury, HarshHarsh, Nilotpala, Surana Johuree and more. Also this is a good platform for budding designers and we feel content in providing them this pedestal to shine.”
Stalls of shoes, handbags, jewellery – fashion as well as precious, along with kids wear were also part of the exhibition.