LAST AUGUST, PRANATI KEJRIWALL’S debut collection — a homage to French fashion designer Madeleine Vionnet of the early ’90s — introduced the city’s fashionistas to comfortable yet voguish Western fashion. The striking cuts on Italian fabrics, accentuating the female form, reflect the budding couturier’s philosophy of ‘dressing for yourself ’.
The 26-year-old designer, who further bolstered her creativity with specialised courses in fashion and draping from schools in London and Singapore, focuses on silhouettes with striking cuts. And her patrons ranging from 15 to 40 years old are not complaining. With trendy tops and gowns ruling her edits, fashion has never been so universal before.
It was her two-year stint with ace designer Anamika Khanna that exposed her to the various aspects of the fashion industry giving her the confidence to start her own label. Currently operating from her unit at Camac Street, Pranati retails from select multidesigner boutiques across the country and draws inspiration from the fashion of yesteryears. “It’s just been three months and the response has been phenomenal. It’s encouraging when people enquire about my next collection, ” enthuses the pretty costumier, who’s a huge fan of Ralph and Russo, Alexander McQueen and Victor Alf ardo’s work.
With many in her family in the fashion world, Pranati feels that the definition of fashion has changed over the years. “Women are wearing Wester n apparel more now. Whether it’s brunch, a beach party or a casual dinner, Western wear goes well with every occasion. Brides too are opting for more easy-to-wear options with less drama. I simply try to create Wester n wear for daily fashion needs and festive occasions too,” tells Pranati. Keeping that in mind, for her upcoming Autumn / Winter festive collection, Prananti has created beautiful attires in satin organzas with contrast piping, silk velvets, sequins and duchess satins and aims at taking her collections to prominent fashion shows across the country including FDCI Week.