Pallavi makes Dia Mirza, Kareena Kapoor Khan and others fashionable with Verb
Traditional embroidery meets modern flair with this design label
The word ‘verb’ stands re-defined by Pallavi Singhee, with her label of the same name that stands for a radical mix of traditional artwork with modern flair. “‘Verb’ stands for movement, flow. Just like fashion, in a constant state of change,” offers the designer, who floated her label in 2008, after being a protégé of Sabyasachi Mukherjee for three years.
Her new Autumn/Winter collection, Origin, is a reflection of her eidetic memory that captures striking artwork from around the world on the canvas of her outfits. For instance, a mustard yellow top with a long skirt features a vibrant digital print inspired by patchwork styles indigenous to South America. The top, however, is emblazoned with intricate embroidery and felt work, making it an ideal piece for special occasions. The synthesis of old and new is also visible on a charcoal grey maxi dress that has tiny square-shaped felt combined with traditional crisscross embroidery. Pallavi identifies this as fusion, but with a vintage touch. “Verb is an inspirational luxe bohemian brand specialising in prêt-à-porter. The designs are inspired from vintage designs, so there is a lot of mix of new and old media,” explains Singhee, who describes all her collections as emotional endeavours. The kedia tops in georgette brocade fabric certainly reflects her vision. The traditional men’s wear from Gujarat has been reinvented into a stylish top for women with a bohemian touch, which can be teamed fashionably with denims or jeggings. An intricate web of chord work, mirror work, tassel work, chikankari and more breaks into beautiful designs that accentuate the outfit’s look.
The fabrics in her collection exude a romantic and dreamy demeanour with new age colours like salmon pink, hazel blue and impale (a lighter tone of mustard). The 36-year-old designer loves coral red and we can see more than a hint of the colour in her collection. She also loves white, and our eyes were transfixed on a white slip-on jacket made of slub silk fabric. The colourful detailing of tassel work, chikankari and mirror work in the upper half of the jacket, which features a European silhouette, can pump up your style quotient instantly. Pallavi’s chic designs that match the sensibilities of modern-day women have attracted stars like Kareena Kapoor, Diya Mirza and Shraddha Kapoor to name a few, and her Alipore work station flaunts her celebrity clientele with pride. Verb, which exports nearly 70 per cent of their products, is available in France, Spain, Nigeria, UK and US. It is also available in select stores in the city.