Kolkata-based designer Anushree Malhotra showcases her SS collection, Gypsy Soul at Magenta
Magenta, a 1,200 sqft boutique-cum-cafe that retails eco-friendly products and handwoven apparels is coming up with a three-day long exhibition showcasing city-based designer Anushree Malhotra's latest spring summer collection, Gypsy Soul. The boutique, run by Sanchita Ghosh and Sudeshna Mitra, stores hand woven clothes by designers, who work in close cooperation with weavers."We keep on doing fashion pop-ups to highlight the works of designers, who believe in sustainable and ethical fashion and Anushree is definitely one of them. Her clothes are stylish and organic at the same time, very wearable in the summertime," says Sanchita.
Anushree Malhotra, a NIFD trained designer, who has worked with brands like Pantaloons, Weekender, and Prapti before starting her own label, works with handwoven and handcrafted products and is majorly into upcycled clothing. Her clothes are quirky and targeted at young at heart and she incorporates a lot of handwoven embroideries in her designs to support the weavers.
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"I believe in eco-friendly, pocket-friendly and trendy fashion. Gypsy Soul is about all those fearless women who love exploring and experimenting, are adventurous, confident and successful. These women love to wander and discover nature. They experiment with looks and are environmentally conscious. In this collection we have quirky dresses, blouses, kurtis, recycled jewellery, and bags," says Anushree.
The collection has chic sari dresses in cool colours besides hand woven jamdani dresses in shades of blue and white. Like all her collections, this too will have her trademark cotton dresses with asymmetrical hemlines and there will be lots of drapes, too. The dresses are in bright hues of red and pink./ “Checks are really in this summer and I also have some handwoven Parsi embroidery in bright blue, parrot and yellow, stitched into clothes,” informs Anushree.
The Western blouses or crop tops are nifty and can double up as anti-fit blouse tops for your favourite cotton sari, making you look like the boho-chic girl. “Keeping the sultry season in mind, most of the dresses are free-flowing with lots of layers, but there is also a wide range of A-line dresses since they are timeless pieces,” says Anushree.
Price starts at Rs 1,860. The exhibition will be on at Magenta from April 4-6, 12.30-8.30 pm