FOR OVER two decades, Poonam Kasera has been known for d r e s s i n g m e n i n o p u l e n t fabrics, featuring prodigious craftsmanship. The 60-year-old proprietor of the eponymous boutique down Deodar Street is famous for the royal touch that is evident in every one of their sherwani and kurta creations. It is no surprise that their latest collection, Riwaayat, is an entirely regal affair. The muted colour of fabric like muga silk has been consciously used in most of the collection, lending a princely look. You can also find fabrics like raw silk, matka silk, linen and even velvet in the collection, which feature traditional yet trendy creations. Dark colours like royal blue and black have also been utilised to create an awe-inspiring ensemble with the classic bandhgala. For instance, a black kurta in matka silk with overlapping pockets and double collar instantly grabbed our attention.
The USP of the label, floated in 1993 by Poonam, who has no formal training in the field, is its fine and intricate embroidery and attention to detail. Expect pintucks, katha work, Kashmiri embroidery, chikankari, French knots and other intricate techniques for embellishments — and don’t be surprised when the handiwork is so fine that the embroidery is mistaken for print! “The quality of embroidery enhances the product’s longevity. I’ve had customers telling me how kurtas bought years ago still look so new,” says Poonam, reflecting on how, 25 years ago, her brand had some sort of monopoly in men’s wear in the city, and how their customers range from 16 to 60-year-olds.
With her 36-year-old daughter-in-law, Ruchi, having joined the label three years ago, the collection got a modern twist. The blend of classic and modern designs appeal to the stylish young generation, who are rooted to their culture and embrace the new way of life. The liberal use of asymmetrical cuts, and double-chest pockets, embellished with classy gold buttons, cufflinks and fine embroidery with tiny pearls on the collar lends the clothes a regal appeal. The brand also offers an exclusive section for ethnic wear.