Troo by Roohi in Kolkata weaves traditional craftsmanship with a modern approach in its classic and fusion edit
With a modern spin on traditional craftsmanship, Troo by Roohi is both sensible and fun
TROO WAS BORN to resolve real sartorial issues of the ‘forgotten group of women’. The city-based fashion label by Roohi, a NIFT Kolkata graduate, who started her label last year after working under different designers in Mumbai reminisces, “During my vacations in Kolkata, I used to go shopping with my mom, and while I would return with a bagful of clothes for myself, she would struggle to get attire with the right cuts and fit, and would protest that designers don’t make the right clothes for the women in the 40-60 age group. I got my inspiration from her and Troo was born with a simple design philosophy of making clothes that we would be comfortable wearing.”
However, Troo should not be mistaken for being a brand for middle-aged women. In fact, it is asyoung and vivacious as the 32-year-old couturier and caters to women aged 30 to 60. One has to check out her collection to believe it, and it is pocket-friendly as well. Working on two categories Classic and Fusion, Troo contemporises traditional craftsmanship suiting the fashion palate of today’s women. So be it zardozi or silk embroidery and French knots or tassels, they all adorn her designs in a modern avatar. She has her own idea of sustainable fashion that resonates with the Classic edit. A timeless off-white long kurta in silk organza with a golden embroidered sharara will never go out of fashion. Roohi says, “My Classic edit is for all seasons and one can wear them longer. That is real sustainable fashion for me.” Her Fusion edit is fun and contemporary and we loved a kaftan gown in bright yellow with grey block prints and floral detailing, inspired by windows and floral installations. The feather soft Bamber silk offers a boost of fluidity to the fabric that lends a gorgeous flow to the Indo-Western gown. With the classic and colourful leheria and bandhani, the two most popular dying techniques of Jaipur, she has created maxi dresses with jackets that are apt for occasions like Rakhi or Diwali.
Drape Dupattas are Roohi’s new fascination and is the trending answer to wearing traditional Indian clothes without any hassle. Apart from plain ones, she also has a series of embroidered drapes, some with striking 3D floral embroidery. Layered skirts and pants too add to the fun wardrobe and a particular one-shoulder top in dark red with breezy layered pants and a drape dupatta caught our attention
Rs 3,500 onwards.