Designer Abhishek Roy's label Bohurupi Santiniketan's latest SS collection weaves magic with malmal
ABHISHEK ROY’S relaxed fusion wear label Bohurupi Santiniketan checks all the right boxes on our summer shopping bucket list. The designer, who has worked on some of the most successful movies in recent years, such as Byomkesh Porbo and Konttho, has a brand new Spring/Summer line — and it offers everything we want to wear this season. If you’re familiar with Abhishek’s brand, which showcases an unpretentious, homegrown aesthetic, you also know that his label is a haven for anyone looking to invest in the ethical fashion movement. “All the numbers are made from recycled fabrics, and we have used cotton malmal as well; this also means that the line-up is very breezy, and wearable. I have focused on long, flowy dresses, but this collection is about interesting layers,” the designer tells us. He reveals, on Bohurupi Santiniketan’s Instagram page, that most of the numbers in his new collection are made from his grandmother’s saris. We found some fantastic layered dresses, paired with flowy bottoms and exciting jackets, featuring local techniques. Though Bohurupi is perhaps one of the leading sustainable brands in the city, Abhishek does not want brownie points for sticking to the ethical fashion memo. He reveals that his brand has always recognised the need and significance of this movement. “The basis of my clothing has always been sustainable fashion, and we have extensively worked with organic fabrics throughout; we have exclusively worked with pure cotton, linens and malmal. But now, of course, it has become much more important to commit to the idea of ethical fashion, especially after witnessing how fast fashion is taking a toll on the industry. This is a major reason why I decided to go for recycled clothing,”reveals Abhishek.
The designer’s jamdani collection waa what carved a niche for him in the city’s fashion scape, and he tells us that the new line-up is a finer version of his earlier work. Abhishek’s label brings with it the key ethos of Santiniketan, and its home-grown textile art, which is hardly a surprise, as the designer was born and raised there. “My work is very tethered to Santiniketan. I’ve lived there, I’ve studied there. Now, I’m working with weavers, craftsmen and women from the city, as I usually feature some local specialty crafts in my work. For my next collection, I make use of a lot of kantha work,” says Abhishek, who has been designing for around six years now. Bohurupi Santiniketan has found a niche clientele among the city’s ever-experimental glitterati, and that’s hardly a surprise. If you want to push the envelope with your sartorial aesthetic, it only makes sense that you go to the label that lets you explore the entire milieu of heritage craftsmanship.
“My clientele has always been really diverse. Of course, there are actors, singers and performers from the city who I cater to, and they like what I’m doing. I also see a lot of young people going for my creations, as it lets them stand out amid the crowd, you know,” adds Abhishek. Abhishek’s new collection starts from `5,500 and goes up to `15,000.