Inspired by the seas and higher ground, Rishi & Soujit are designing for brides who flout stereotypes
WHAT started out as a casual venture, soon catapulted into a fashion brand that made its way to the Lakmé Fashion Week within two years of its existence, marking a joyous ride of one success followed by another.
Rishi & Soujit, the Kolkata-based sustainable fashion brand started off their venture in 2016. Soujit Bag, an alumnus of NIFT, says, “My friend Rishi Jain and I were not at all serious initially, and to be honest, I think we made weird products, not focusing on the business. But that changed soon, and we started doing something more practical.”
The 30-year-old designer adds, “Post our exhibition at a premium lifestyle fair in the city, we received huge appreciation.” In its very second year, they showcased their collection at Lakmé Fashion Week, and later, they became the youngest designer duo to showcase their collection at Who’s Next in Paris. “We were extremely nervous on our first foreign venture to the Mecca of Fashion. We were the youngest brand among so many experienced ones, but what worked for our label was that we concentrated on the crafts of Bengal like zardozi, fine embroidery and more, which was appreciated a lot,” offers Soujit at his 4,000 sq ft work-station at Canal South Road in Beliaghata.
Their semi – bridal fusion wear has been flaunted by many in tinsel town, including the likes of Parno Mittra , Mimi Chakraborty, Swastika Mukherjee, and others. Celebrity stylist Tanya Ghavri too has preferred the silhouettes of Rishi & Soujit, and recently styled Diana Penty, we were informed.
Their latest collection, Sound of Waves, captures the extravagant affair between the seas and higher ground. It effectively illustrates the mmesmerising feel of ruffles and org anza over key ensembles, magainst a contrasting colour palette nof dark shades like stone grey, fossil grey and even pretty pastels like blush pink.
The dramatic collection offers man array of textures from organza, ruffles, layers, sequins, Kolkata special hand-embroidery, hand embroidered zardozi and more, for the bride and bridesmaids to choose from. The designers explain, “The collection has been curated for the new-age bride who wishes to break the stereotypical rules of bridal fashion by opting out of the regular mlehenga. We are dedicated towards making alternative bridal/bridesmaid fashion for bold, confident women who wish to create their own fashion vocabulary that fits perfectly into her space.”
Rs 10,000 onwards.