Kolkata-designer Shradha Murarka's label Vizyon unveils Spring/Summer collection, Reverie
If an atelier is good enough for Katrina Kaif, Anushka Sharma, Radhika Apte and Bhumi Pednekar, it’s good enough for us. But we’ll do our part and give you several reasons to be obsessed with Shradha Murarka’s label Vizyon. “We are aware that we’re catering to women who already have an identity of their own, and have an individual style. Our numbers are not meant to take over the persona, it’s meant to complement it,” Shradha tells us, as we sit down to chat, at her chic Ballygunge Place flagship.
You might remember the classy one-shoulder black Vizyon number Anushka Sharma wore to Manish Malhotra’s 50th birthday bash in 2016. In fact, names like Alia Bhatt and Tapsee Pannu often opt for Vizyon’s easy separates for promotional runs.
The luxury western wear label has been around for a decade now, and has just released its Spring/Summer collection Reverie, featuring some fantastic day- to-evening wear as well as
resort-inspired occasionwear. The collection has a focus on effortless luxury and features graphic prints, hand-embroidered detailing with organza layers and three-dimensional embroidered effects using interesting materials and beads . There are some standout sporty details too, with logo lettering embroidery, pockets on the sleeves and side of the pants. A vibrant white and fuschia color block jumpsuit catches our eye, as we look around the space. The Spring/Summer collection on display features a surprisingly versatile mix of pastels, spring colors, and breezy accents, and starts from Rs 9,000.
Shradha shows us a dressy white-collared shirt with diamante accents, which is ideal for post-work summer outings. “We’re also trying to show how to work the balance between classic and edgy. A statement white shirt with a pop of diamante, strikes the right chord as it’s breezy and you can wear it with anything,” says Shradha, the creative director of Vizyon, who works with a team of designers.
“When the label launched, I remember people were kind of amazed… it was ahead of its time. But I knew people here appreciate craftsmanship and art. But soon after 2010, there was a global element that people were seeking out. People were travelling much more, then Fashion TV came, people started picking up fashion magazines. The influence of fashion grew tremendously with this visual exposure,” recalls Shradha, who also tells us that in the past three to four years, social media has given fashion an extreme facelift.
“There are so many labels now, designers, fashion weeks, everything is so in your face. I was like, ‘Oh, my god.’ It’s like an overdose. But when some trends are done to death, they filter out. At one point, some of my clients refused to get so carried away and came to me to figure out the best way to enhance their individual style,” explains Shradha.
As she took us through her Spring/ Summer lookbook, we noticed a range of beachy asymmetrical dresses, long shirts, flowing tropical-themed ensembles. A particular androgynous off-white ensemble caught our eye, featuring a resort blazer and cropped trousers. “This is a really special piece -- it’s blend of silk, georgette and crepe, and it’s no-nonsense and yet really relaxed," we are reassured, for good measure.
Price on request. At 23A, Ballygunge Place, Gariahat, Kolkata