Fashion Revolution Week is back with new launches, campaigns and more
Fashion in the contemporary context is all about making statements. But instead, this Fashion Revolution looks at asking the right questions. This year from 23rd to 29th April, Fashion Revolution India collaborates with Fairtrade India to celebrate Fashion Revolution Week-a week to honour fair fashion and encourage more mindful consumption.
The Fair Fashion movement in India has been garnering attention, and for good reason. It serves as a reminder to fashionistas, both devout and detached, that the reality of the global fashion industry is far more than just the glitz and glamour. Its background is a dire picture of farmers and workers struggling to survive and meet ever-increasing demands. This week also marks the fifth anniversary of the Rana Plaza factory complex collapse that killed 1,133 people and injured over 2,500 people. Acknowledging these menacing circumstances, Fashion Revolution Week seeks to champion fashion activism, by highlighting the stories of the people at the lowest rung of the supply chain ladder, commending Fairtrade certified brands and lauding the success stories of Fair Fashion.
The response to the movement has been tremendous as seen by the support and participation of different organisations and brands. Vidyashilp Academy Bangalore, for instance, has committed to sourcing their uniforms from Fairtrade certified supply chains and will soon become the first Fairtrade school in India. (Novotel and IBIS Bengaluru Techpark have also joined the movement by sourcing all their bath linen from Fairtrade supply chains.)
This week, Milind Soman’s Bangalore-based brand Deivee launches its first Fairtrade line that attempts to empower the whole product chain by using sustainable and certified materials and practices.
Huetrap launches it’s first Fairtrade range online and has committed to switching to being 100% Fairtrade in 2018. Huetrap founder Cibi Karthic says, “We believe that everyone involved in the process of making and wearing a garment should be happy. When you want to give the best to the customer, the best should be given to the workers and the farmers too. We live in this beautiful planet and it is our duty to be responsible and I think having a clean and transparent supply chain comes from the very same belief we have about protecting our amazing planet. "
The film River Blue was also screened this week and Fairtrade India will be hosting a clothes-swap event on April 28, at 7pm at Lahe-Lahe in Indira Nagar.
One way to participate is to join the Show Your Label campaign that encourages people to wear their clothes inside-out to display the brand name. This is followed by challenging the brand to answer the questions posed by the hash-tags ‘#WhoMadeMyClothes’ and now also, ‘#WhoGrewMyClothes’.
Here’s how you can take part in this movement:
1. Take a photo of your favourite item of clothing, showing its label
2. Post it to Twitter and/or Instagram
3. Tag the clothing brand and include the hashtag #whomademyclothes .
4. If you wish to take part by email, you can find out how by visiting Fairtrade’s website.
The only thing left to say is, Vive la révolution!