Juicy Chemistry’s skincare products now come with a globally recognised organic certificate
When not travelling the world to source raw materials for their brand Juicy Chemistry, entrepreneurs Pritesh and Megha Asher have been working towards educating customers on the benefits of using a completely organic skincare range. “We believe in making the customer fully aware of what goes into the products that they are spending on. Most brands claim to be organic, but more times than not that isn’t entirely the case,” says co-founder Pritesh. Born out of a need to create something 100 per cent natural and handcrafted, this skincare line is constantly innovating and recently received their certification from Ecocert, the very first international certification body to develop standards for “natural and organic cosmetics.”
Back to nature
“India does not have a standard for organic cosmetics, which is why we decided to approach Ecocert for a certification — a process that has been on for almost a year,” he shares. Rooted in the concept of using and sourcing raw materials from their native regions, the husband and wife duo extensively work with certified distributors from across the globe. Key ingredients like olive oil is sourced from France, while tea tree water and oil are imported from Australia, tamanu, shea and cocoa butter from Africa, baobab from Senegal and helichrysum from Croatia. “We use 350 ingredients for 120 products that are available on shelves. Each of the ingredients that we use has healing or special properties. Like the Kakadu plum, that is a fruit which is native to northern Australia.” The fruit has 100 times more Vitamin C than an orange, has exceptional anti-oxidant composition and is used in the brand’s hydrating face mask.
New on the block
Celebrating their certification with an entire line of products, the first of the launches will be dandruff and anti-hair fall shampoos, which contain tea oil and baobab, and will be available by the end of the week on Nykaa, Amazon, the brand’s own website and store. Other organic products to look forward to are oil-based makeup remover, baby care products (including a moisturiser, a soap bar and a rash balm), eye-care products and organic hair dyes. “We are currently testing the dyes. They are a work in progress and we are looking to create a range with at least five variants.”
In effect with the certification, the brand that is now globally certified by the Brussels-based organic and natural cosmetic certification board COSMOS (COSMetic Organic Standard) is going all organic— right from their packaging to the third-party cleaning agents (used for mixing vessels). Having employed the use of bamboo pouches from local weavers for their soaps, Juicy Chemistry is taking things forward by replacing plastic packaging with glass and aluminium tubes. “For non-stable cosmetics, we switched from PET plastic to PETG plastic, which is recyclable. We are trying to make the entire brand as sustainable and chemical-free as possible.”
100 ml shampoo starts at Rs 400.