Fast fashion accessory store Voylla opens in Hyderabad
With over 24,000 likes on their Instagram page, statement jewellery brand Voylla is already a popular name. Recently, the Jaipur-based label, which has over 200 outlets across the country, launched its first store in Hyderabad. Located on the first floor of PVR Next Galleria Mall, this outlet has rather fetching interiors.The pristine white marble floors with occasional teal-coloured shelves, make for the apt spartan interiors, which ensure that the focus is right where it should be – their statement pieces. The fast fashion chain helmed by Jaipur-based founder, Vishwas Shringi, is focussed on creating new designs every week.
When we step into the store, what first grabs our attention is their curated art-inspired boutique collection called Studio Wallah. “Apart from our artisans in Jaipur, we have tied up with art revivalists from various parts of the country to ensure that our accessories reflect the beauty of every region,” states the spokesperson, brand and marketing director Abhishek Tiwari. Meanwhile, an arty choker on display, crafted from Chittor Palace, wins us over. The choker, from the Chittor collection, is encrusted with red enamels and pearl clusters, all set in brass. That apart, the city-based shoppers can expect Aafreen collection inspired by Charminar. One of the top picks would be the chandelier drop earrings that feature intricate jharoka motifs and pearl droplets.
The Temple and the Bridal collections in dull gold that include semi-precious champagne coloured stones, polkis and kundan work offer a respite to those brides-to-be who do not want to invest in gold. There’s a section for men as well called Dare. It boasts of bracelets, cufflinks, necklaces and rings as well. The cufflinks from the Milestone collection comprising elegant turquoise stones, we think are the best buy. We would leave the rudraksha beaded necklace for the adventurous dressers only.
Rs 299 onwards.