Greytone is pushing the boundaries of wearable art with its construction-inspired jewellery
Created as a meeting point for art and industrial design, the launch of her Bauhaus series will see the release of eight designs
Much like the Bauhaus School of Design from Germany that influenced Greytone’s latest collection of necklaces, designer Aditi Sharma is hoping to reintroduce minimalistic art into manufacturing jewellery. “The movement which came about in the 19th Century following the World War influenced a whole era of art and architecture and is considered a classical school of design,” she shares. Created as a meeting point for art and industrial design, the launch of her Bauhaus series will see the release of eight designs that include an array of material, unlike her previous collection that majorly used only concrete. Extending her love for construction material to the new series, this architect-turned-designer uses glass, wood and aluminium, “all of which are used in constructing a building”, through the collection.
Central to the collection, geometric shapes govern its design aesthetics. This, the 32-year old designer credits to the Bauhaus art movement that emphasised clean geometric forms, balanced visual composition and futuristic design. “Bauhaus was one of the first design schools to set out and prove that functional need not be boring,” she says. Channelling one of the most influential artists of the era, Moholy Nagy, Aditi’s concrete and transparent glass statement necklace resembles an untitled oil on acrylic abstract painting by the Hungarian painter and is one of her favourites from the series.
While the Gurugram-based designer had earlier looked at extending her design to additional accessory categories like earrings and rings, Aditi admits that those plans have been shelved for a while. “Weight of the jewellery and its susceptibility to cracking are major concerns,” she says. Looking at creating a larger market space for her label, the brand that retails online is working on an exclusive line for Good Earth.
Rs 3,500 upwards.