Chennai-based designer Sidney Sladen unveils his label in HyderabadFrom
Designer Sidney Sladen, popular with Tollywood bigwigs such Allu Arjun, Samantha and Regina Cassandra, opened his first store in Hyderabad with a fashion show last Friday. He is launching more stores nationally and internationally and Hyderabad was the first one on his list. “I have been thinking of coming here for around five years now. And that’s why I took a break from designing for movies and concentrated on opening my store,” says the designer, who will also be unveiling stores in Colombo, Malaysia, Switzerland and back home in Coimbatore. The designer, of the 11-year-old brand does not believe in trends and fashion weeks.
Rather, he creates occasion-based wear both for men and women. When we ask him what his clients in the city can expect, he says with a laugh, “Almost everything”. This one-floor store with huge glass windows, located opposite Vac’s Bakery in Jubilee Hills, is divided into sections for men and women. The ladies can look out dhoti pants, ponchos, pencil gowns, lehengas and saris. Men also have a lot of things to lookforward to – bundi jackets to bandhgalas and trousers. Sidney is not shy of colours so expect to find a host of hues such as orange, pink and mint green.
He mostly uses fabrics such as chiffon, georgette and net.The other highlight of this store is the customisations service offered for brides. The designer is known for made-to-measure trousseaus for brides-to-be, and offers to chat with his clients before finalising of the design. After all, a personalised touch can make or break an outfit.
Rs 11,000 onwards