Miniso
Miniso

Miniso brings Japanese kitsch to Coimbatore with everything from skincare to kitchenware 

While the 1,800 sq ft store looks chic and glamorous, the pricing is what makes it the ideal shop to seek novelty in everyday things

If Japanese designs are something that piques your interest, then Miniso might just be the place for you. The first store in Tamil Nadu opened up for business last month at Prozone Mall in Saravanampatti and it is already the favourite hangout for the youngsters in the city. From power banks to flip-flops, the wide array of items on display will surely excite one with the quintessential Japanese quirkiness that is infused into our day to day objects. Adorable palm-sized hand bags, snuggly neck pillows that one might just sink into, a selected collection of kitchenware to toiletries the list goes on. While the 1,800 sq ft store looks chic and glamorous, the pricing is what makes it the ideal shop to seek novelty in everyday things. 

Penny for your thoughts
Following in the footsteps of dollar stores and the 100 yen stores, Miniso is shaping up to be a well-curated store that is targeted mainly at shoppers who are value conscious. With more than 30 outlets across the country, the Japanese lifestyle store has captured the imagination of the market. “The secret behind the store’s success is their motto—high quality at an affordable price. While all the products we stock look like they belong in the luxury segment, the prices are surprisingly reasonable whereas the quality is not compromised,’ says Shreyans Lunia, who is one of the franchise owners in the city.  

The beauty spot
The entire store has a pastel theme to it and everything starting from neck pillows to handbags have soothing colours like baby pink, lavender, peach and powder blue tones. As we look around, we see that the beauty section is the crowd puller followed by the handbag section.

“Skincare from countries like Korea and Japan are so popular now but they surely burn a hole in our pockets. But for people who want to experience a premium beauty regime at an affordable price, the beauty products at Miniso are the answer,” he shares. The store stocks up a wide variety of skincare and make up products starting from essence toners to bb creams and perfumes.


While the store has a classy selection of footwear and travel kits that may interest men, it also stocks up on knives and bake-ware that are a big hit among women. Other eye catchers on display are the colourful massage rollers and combs with quirky prints on them. 
 

Products start at Rs 150 onwards.

Pics: U Rakesh Kumar

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