Sapphire Supernova: Bombay Sapphire, Klove come together to blend creativity & sustainability
New Delhi: Credited with kickstarting gin's fashionability since its launch in 1987, Bombay Sapphire is a truly iconic brand, with its distinctive blue bottle, recognisable in bars the world over.
Found at the heart of the finest Gin & Tonics, Bombay Sapphire, is all set to actuate your inner artist through creative and engaging experiences curated under its ‘Stir Creativity’ campaign.
We are all born creative but as we progress through life we learn to suppress it.
With the 'Stir Creativity' campaign, Bombay Sapphire strives to inspire and enable people to discover their own creative potential.
It is a call for promoting self-expression and unlocking people’s creative potential.
Pushing the boundaries of creativity, through stories, acts and moments that inspire audiences, Bombay Sapphire has collaborated with Klove - an avant-garde lighting design studio based in Delhi.
Klove lifts the art of glass-blowing to a contemporary platform with its larger than life 3D installations and chandeliers.
Co-founders of Klove studio, Prateek Jain and Gautam Seth have established themselves as thought leaders in the domain of interior décor in India, since the inception of the studio in 2005.
Internationally, they have taken blown glass to new heights and have propelled the reputation of modern design possibilities originating from India.
Klove and Bombay Sapphire have come together and created, ‘The Sapphire Supernova’ a spectacular 10 feet tall installation, which uses over 120 discarded Bombay Sapphire bottles, consumed at various gin festivals last year.
The installation bridges sustainability and creativity – echoing the two foundational brand pillars for both Klove and Bombay Sapphire.
Anshuman Goenka, Marketing Head of Bacardi India, stating his views on the collaboration, says, “Bombay Sapphire has well established its identity as a brand that sustainably achieves creative heights. The collaboration with Klove Design Studio is a testament to our brand ethos."
"‘Sapphire Supernova’, the installation created, is a portrait of our creative yet conscious beliefs. It encourages people to channel their artistic potential and Stir Creativity.”
The creative duo at Klove Studio said, “This partnership with Bombay Sapphire brings forth the concept of luxury accommodating the need for sustainability."
"The installation integrates creativity and sustainability. It displays our belief in unrestricted expression of creative potential. We look forward to showcasing our exquisite masterpiece,” they added.
Bombay Sapphire® and Creativity
Launching the ‘Stir Creativity’ campaign in 2018, Bombay Sapphire is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.
From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity.
For eight years, Bombay Sapphire has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform.
The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the Bombay Sapphire Designer Glassware Competition.
About Bombay Sapphire
Bombay Sapphire is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world.
The Bombay distillery at Laverstoke Mill has won a Breeam Award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.
Bombay Sapphire has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The Bombay Sapphire brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Bacardí Limited, the largest privately held spirits company in the world, produces and markets internationally recognised spirits and wines.
The Bacardí Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.
Founded 157 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardí employs over 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardí Limited refers to the Bacardí group of companies, including Bacardí International Limited.
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