Bath and Body Works launches its online store in India
Here’s some great news for fans of Bath and Body Works! The body care and home fragrance brand has just launched its online store in India. So folks in cities like Bengaluru and Hyderabad, here’s your chance to get your hands on cult favourites like Japanese Cherry Blossom and A Thousand Wishes.
Since July last year, the US-based retailer has opened 7 stores across the country in cities like New Delhi, Mumbai and Chennai. But having witnessed growing demand from other major cities in India on their social media platforms, they took a decision to set up an e-store and expand their reach in the country.
“Bath and Body Works as a brand will follow an omnichannel strategy in India which simultaneously promotes our e-commerce store and brick-and-mortar offerings. We witnessed strong growth potential in the online space and decided to offer a digital shopping experience to our customers especially with a focus to cater to Tier 2 and Tier 3 cities. We aim to reach out to 10 million customers in the coming years“ says, Tushar Ved, president Major Brands India Pvt Ltd, which is responsible for bringing the brand to India.
Having tied up with reliable delivery partners across India, covering 19,108 pincodes, the approximate time of delivery in cities like Bengaluru, Delhi, Hyderabad, Chennai and Ahmedabad is expected to be 5 to 7 working days.